Hei, hej, hello. I'm Kaisa Tervahauta.
I offer commercial thinking with a human touch.
Oulu | remote, hybrid
I have worked in B2B services since 2014: marketing, HR, staffing services and consulting. Right now I'm looking for a permanent role in account management, service development, or regional development.
Client relationships, service, projects
From "it's a bit of a mess" to "oh, that's how it works".
I'm at my best when things are scattered and someone needs to take ownership, simplify the process and see the change through.
Running client relationships and service delivery in an expert organisation: resourcing, pricing and billing models, choosing the right clients and managing a clean exit from the wrong ones. The result: fewer complaints, better billable utilisation and bigger projects.
Sales and marketing: sparring on the business idea, strategic plans, market research, positioning, defining the ideal customer and buyer personas, productisation, and planning and leading marketing.
Specifying, tendering and rolling out ERP-CRM-PSA setups (Netvisor, Pipedrive, Koho). I like being the admin user and automating things. I use AI in my work and free time: Copilot Studio, Power Automate, Claude and Gemini. I've built my own agents and workflows.
I'm studying project competence and public procurement at XAMK. I wrote my master's thesis on the Nordic brand (Representationer av Norden), and at the Ministry for Foreign Affairs I supported the Nordic Cooperation Ambassador during Finland's Presidency of the Nordic Council of Ministers. Regional development genuinely interests me.
What I have done
Business Developer · from 9/2026
Market research for sustainability services, productisation, buying journeys, ideal-client and buyer personas, and sales and representation in business networks (BNI, chamber of commerce, entrepreneur networks).
Project Manager, Sustainability Services · 5/2026–9/2026
VSME reporting, double materiality assessment, emissions-calculation basics and service design.
Business Developer & Consultant
Project work alongside the job search, as a light entrepreneur. Marketing plans (NDT Inspection & Consulting, AhoP Management), strategic development and board work (Paija Group), and marketing and sales advisory (Kalottipalvelut, Stadium Apartments).
Interim CEO
B2B marketing agency, a 15-person remote organisation, €600,000 turnover.
Made sure day-to-day operations ran smoothly through a corporate restructuring in which staff and clients transferred to a new company.
Employment contract negotiations, transferring client agreements, workforce planning, sales, marketing, recruiting, people management, finance & admin.
eNPS rose from -50 to +38. Billable utilisation rose from 60–70% to 80%, and projects grew from €1,000 to as much as €10,000.
Service Manager
Led the marketing team, managed client relationships, complaints and sales. Clients included Anna Perho, Software Finland, People Cloud, Juristin Muotoilukoulu and many other SMEs.
Digital Marketing Manager
Planned and built multi-channel global digital marketing, conversion tracking and web analytics. Clients included HMD, Sandvik, Lowell, Kemppi, Metsä Board, Atea and ICEYE. System: Severa.
Marketing Specialist
Marketing plans, content, social media marketing, search engine optimisation and search marketing for growth companies.
In their words. Not mine.
Kaisa has high energy and exceptionally strong cooperation and networking skills. She relies on data for any business decision, without overlooking the human approaches including inclusiveness and open communication.
Founder, Paija Group
Every decision, idea and action she does seems to genuinely drive the group towards a goal. She sees the best way for her team to achieve a goal and takes that path with her team.
Studied together
She is versatile, super good in explaining how and why the campaigns are run to the customers, and was not afraid to jump into tasks that required learning new things.
Managed Kaisa at Luxid
Kaisa's positive attitude has motivated me and my team a lot! I can highly recommend Kaisa!
CEO, People Cloud (client)
Working with Kaisa is fast, easy and solution-focused. Even problem situations have been solved kindly and to the point. Strong recommendation!
Client of Wannado · translated from Finnish
A strong recommendation for Kaisa from here too! She is an incredibly productive and persistent doer.
Talenom · translated from Finnish
Always studying. On purpose.
I enjoy developing myself, and alongside work I have picked up a wide range of further training.
Based at 65°N, working across the Nordics.
I grew up in the Tornio River Valley right on the Swedish border, have worked in Åland and Nuorgam, studied in Uppsala and wrote my master's thesis on the Nordic brand. I've also volunteered as a Nordenambassadör in schools. Regional development is my passion, which is why I'm currently studying EU project development and public procurement through Open University of Applied Sciences courses.
Quick answers
Either. Based in Oulu, hybrid or remote. I'm ready to relocate for the right role.
A generalist. I identify the problem, ask the right questions, and find the right means and the right people.
My current fixed-term role at TALVEA ends in February 2027. An earlier start can be negotiated.
I'm very AI-positive, and I build my own experiments both at work and in my free time.
Looking for an account manager, service manager or business developer for your team?
Get in touch if you're looking for someone who understands business and gets things done.
